Discuss differences between domestic marketing and international marketing.

3. Task 3: Marketing Mix (25%) (a) Explain how Boots can effectively develop its marketing m1x to achieve its objectives and stay competitive in the industry. (b) Select one product and service of Boots and develop an extended marketing mix for both the product and the service. (c) With respect to either the product or serv1ce, identify and discuss additional elements of the marketing mix. Make reference to plaee, price, promotion and other relevant factors in relation to the chosen product or service. (This provides evidence for Learning Outcome- 3; Assessment Criteria 3.1; 3.2; 3.3; 3.4; 3.5) 4. Task 4: Marketing mix in different contexts (25%) (a) With reference to at least one product of Boots, draw up a marketing plan for two different segments of the consumer market. (b) Explain, with examples (including the product chosen above), how marketing products differ from service products to a business such as Boots, and how service products may add value to marketing products. (c) Discuss differences between domestic marketing and international marketing. (This provides evidence for Learning Outcome – 4; Assessment Criteria 4.1, 4.2 & 4.3) To address the Learning Outcomes of this unit you are required to analyse the given case study of Boots as a Marketing Consultant. Your answers should be based on case study material, your experience, research, investigation and analysis which you personally have carried out. Your answers must be prefixed with each specific Learning Outcome (the four Tasks). You should describe the principles you would adopt and thus demonstrate a clear grasp of theory, concepts and research evidence. Marketing Principles