Competative Analysis
Find and list all DIRECT competitors that sell hotdog and any INDIRECT competitors ( e.g. Coca Cola and the water industry) WHO MAY BE ABLE TO ENTER YOUR INDUSTRY AND MARKETS and for each research the following areas:
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* product lines
* Product/Service features
* pricing
* target markets
* supply chain
* distribution channels
* Marketing, advertising and social media strategies
* Promotions
* competitive advantage in the market place
* return policies
* How/Where do end users purchase the companies products
* Articles written about the company
You are required to call each competitor directly to gather information. You must document time of call, who you spoke to, their position in the company and a synopsis of what you learned in the call. Must make at least three attempts to call, and document each one.
The paper shall be typed, double-spaced with one-inch margins on ALL FOUR SIDES. All sources of data, quotes, and facts set forth in researched materials shall be numerically footnoted and each footnote shall be set forth in seriatim on a separate page titled, END NOTES which shall be numbered but does NOT count toward the FIVE-PAGE MINIMUM length of the analysis. A separate bibliography (after the End Notes) shall be made a part of the analysis but does NOT count toward the Four-PAGE
