Outline and explain the concept and process of sourcing

Chapter 2: Acquiring

Learning Objectives

Outline and explain the concept and process of sourcing in the healthcare supply chain.

Discuss and give examples of segmentation of supply chain items and the stakeholders involved with influence within each of those segments.

Relate, discuss and provide an example where the Value Chain integrates with healthcare supply chain sourcing and purchasing.

Distinguish the functional areas of vendor management in the context of the request for proposal and/or quote, and shipping terms.

Relate the sourcing of a medical/surgical item, such as cotton balls, to the identification codes and electronic data interchange catalogs and why those codes and catalogs are important.

Evaluate the benefits of improved sourcing with regard to outsourcing as compared to in-sourcing for healthcare supply chain operations and management in terms of stakeholders’ perceptions and incentives and healthcare organization capabilities.

Introduction

Procurement is the planning and purchasing of components required to perform a service or create a product; this is sometimes referred to as ‘sourcing’ in other industries.

Procurement starts with determining a need for an item, forecasting demand and then sourcing that item.

Procurement

Procurement is a business activity which includes all the activities and processes to acquire goods and services.

Healthcare Supply Chain Professional Associations and Professional Groups

Four of the largest associations:

AHRMM- The Association for Healthcare Resource & Materials Management

HSCA- The Healthcare Supply Chain Association

CSCMP- The Council of Supply Chain Management Professionals

WERC- The Warehouse Education and Research Council

Traditional Methods in Procurement

The traditional methods healthcare organizations have used to conduct business transactions are economically unsustainable due to tighter reimbursement, focused on Value Based Purchasing, for healthcare services and increased costs of labor, equipment and supplies.

Value Base Scoring Index

The Value-Based Purchasing performance score will be calculated based on four domain scores;

1.Clinical Process of Care (20% weight),

2. Patient Experience of Care – HCAHPS (30% weight)

3.Patient Outcomes (30% weight)

4. Efficiency domain (20% weight)

Healthcare Value Chain

Figure 2-1

Healthcare Value Chain

Figure 2-2

Procurement Formula

 

Acquiring/ Procurement =

 

Sourcing (Need and Vendor Assessment + Value Analysis)

+

Purchasing (Value Analysis + Business Transactions + Vendor Management)

 

Stakeholders in Procurement

Manufacturers of medical equipment, devices, pharmaceuticals, and supply items;

Distributors of healthcare supply chain materials;

Group Purchasing Organizations – for an administrative fee and transaction fees charged to the healthcare organization, GPOs usually offer both contracting functions (negotiating volume based agreements with discounts) and use two or more distributors for supply items;

Distribution/Transportation/Logistics; and

Health System/Hospital Operations (Providers of Care).

Segmenting Items

Knowing what type of item needs to be procured is an essential step in the procurement cycle.

Segmenting the items that need to be purchased according to cost, preference, and clinical preference and utilization, are a common practice.

Healthcare Segmentation of Purchases

Basic Commodity Items (BCI)-Interchangeable with equivalent products with no measurable decrease in value to the end user (E.g.- Printer Paper)

Clinical Commodity Items (CCI)- Interchangeable with equivalent products that justify clinical evaluation due to intended use; most evaluation by nursing and clinical technician staff (E.g.- needles, syringes)

Clinical Preference Items (CPI)- Specialty products requiring clinical / physician/nurse input and a significant degree of evaluation. (E.g.-custom packs, balloon catheters, wound closure)

Physician Preference Items (PPI)- Highly specialized products selected as a result of a physician preference. These items are of high value. (E.g- implants, cardiac interventional items, orthopedic implants)

 

 

 

Basic Definitions and Information to the Files

A) The supply item master file- a list (hardcopy or electronic) of all items used in the delivery of care for an health organization that can be requested by healthcare services providers and managers.

B) The charge description master file- a list of all prices for services

C) The vendor master file- a list of all manufacturers or distributors (vendors) who provide the materials needed for the healthcare organization and contain the associated contract terms and prices for specific items.

D) The transaction history file-a running log of all supply chain material transactions of the healthcare organization

 

Sample Item Master File

All items should be evaluated from the transaction history and item master files, then cross referenced by vendor master files (for contracts).

Figure 2-3

Typical Item Master on a Healthcare Supply Chain Information System

Figure 2-4

 

The Procurement Cycle

The 11 steps

Need

Specify

Order or requisition

Financial authority

Research suppliers

Choosing the supplier

Establishing the terms and price to be paid

Placing the order with the supplier

Inspecting the shipment and receiving the order

Approval and payment

Updating records

Figure 2-5

Sourcing and Purchasing

Sourcing is the process of finding suppliers for goods and services. “How much does it cost?” is the primary question sourcing professionals ask themselves.

Purchasing is actually transacting business with a vendor.

Purchasing involves four basic steps:

Requisitioning;

Sourcing;

Negotiating; and

Ordering.

Costs Associated with Procurement

Total cost is an economic term referring to the sum of fixed and variable cost of an item.

Total cost can be represented mathematically as

 

 

In sourcing, the fixed cost is the price paid for a product and the variable cost consists of all the other costs associated with an item. Examples of variable cost include shipping, associated taxes, storage, and spoilage or waste.

Sourcing Models

Healthcare organizations need to purchase goods from suppliers but must also distribute products internally.

While it is possible to perform these two functions independently, hospitals typically use “co-sourcing” for both their internal and external sourcing, generally focused around the use of a GPO and other suppliers.

Traditional (Outsourced) Model

This model uses group purchasing organizations for contracting of manufactured items, distribution organizations and transportation organizations that are out-sourced.

Data from McCurry, Michael & Moore, Vance (2005). Sisters of Mercy Supply Chain Summit 2005, Resource Optimization and Innovation, a subsidiary of Sisters of Mercy Health System of Saint Louis, Missouri, Branson, Missouri, October 20–21.

Figure 2-6

Non-Integrated/Non-Intermediated (In-Sourced) Model

The vertically integrated model uses in-sourcing to a much greater extent than the traditional model.

The vertically integrated model maintains an internal group purchasing, distribution, transportation and hospital supply chain organization where the goals and work are coordinated to derive the greatest value for the organization.

Figure 2-7

Differences in the Vertically Integrated model, compared to the Traditional Model

Eliminating external non-essential supply chain entities (Group Purchasing Organizations & Distributors);

“In-sourcing” traditional model to speed transition and capture traditional revenue streams;

Increasing control and accountability for service, pricing and quality; and

Establishing closer links to Manufacturers.

 

Outsourcing Models

Single Sourcing

Single sourcing models involve the outsourcing of purchasing to a single company.

Multisourcing

As organizations become more complex, outsourcing procurement to a single source can become increasingly difficult.

As such, it becomes more common to receive materials from multiple sources, this referred to as multi-sourcing.

Group Purchasing Organizations (GPOs)

The majority of hospitals are members of group purchasing organizations.

GPOs are cooperative organizations through which hospitals combine their buying power to obtain better prices by purchasing in bulk.

Table 2-2

Reproduced from Schneller, E. (2012). The Value of Group Purchasing in the Health Care Supply Chain, Table 3, p. 7. Arizona State University, School of Health Administration and Policy. Retrieved from https://www.novationco.com/media/industryinfo/GroupPurchasing.pdf., from Value of Group Purchasing Case Studies

Sourcing for Patient Care

Sourcing for patient care refers to sourcing items that will be used in direct patient care such as medical supplies and surgical equipment.

Sourcing for patient care is different than sourcing other materials because of the consequences of making a mistake in direct patient care.

Depending on the healthcare supply chain item, different information sources should be utilized when considering pharmaceuticals, medical/surgical supplies, devices and equipment. Such as The Food and Drug Administration (FDA).

Medicine Guides

Figure 2-8

Reproduced from http://www.fda.gov/Drugs/DrugSafety/ucm085729.htm?source=govdelivery&utm_medium=email&utm_source=govdelivery, Retreived September 24, 2014.

National Drug Code Directory

Figure 2-9

Reproduced from National Drug Code Directory http://www.fda.gov/Drugs/InformationOnDrugs/ucm142438.htm?source=govdelivery&utm_medium=email&utm_source=govdelivery, Retrieved September 24, 2014.

Medical Devices

Figure 2-10

Reproduced from http://www.fda.gov/MedicalDevices/default.htm, Retrieved September 24, 2014.00

Demand Forecasting

Demand forecasting is simply determining how much of an item you need for future use.

Demand Forecasting variables:

Supply: the amount of product available;

Demand: Overall Market demand for product;

Product Characteristics: Product features that influence demand; and

Competitive Environment: Actions of product suppliers in the market.

 

Forecasting Models

Qualitative: Relies on a person’s intuition of opinion;

Causal: Assumes that demand is strongly related to certain factors;

Time Series: Based on historical demand patterns [including cyclic patterns]; and

Simulation: Combines causal and time series methods.

 

From these variables, the appropriate methods are applied.

 

 

 

Methods to Forecast

Many organizations utilize averaging (mean of several inputs) to estimate or forecast.

Simple Moving Average:

Weighted moving average would be:

 

Another well-known and utilized method is called Economic Order Quantity or EOQ. This method calculates the most cost-effective amount to purchase at a time.

 

 

Purchasing

Purchasing refers to the process of orders and receiving goods and services. It is the final step in sourcing.

There several functions that purchasing traditionally controls or participates in, some include: Budgeting; Inventory Replenishment; Capital Evaluation and Selection; and Negotiating.

How these functions are performed in purchasing are decisions of the healthcare organization leadership and management.

 

Methods to Purchasing

Supplier Optimization

Total Quality Methods

Risk Management

Global Sourcing

Vendor Development

Green Purchasing

Vendor Selection and Management

When selecting a vendor, the capabilities of that vendor must be understood and evaluated; this evaluation includes the value of the vendor’s product or service with regard to quality, service levels, delivery terms and methods and technical support.

There are various types of approaches to vendor control and management

Vendor Control

Monitoring vendor visitations

Coordinating with the compliance office

Ensuring vendors are credentialed for the departments they are to visit

Completed and have up to date Business Associate Agreements, and are properly identified, especially in patient care and clinical areas

Process Management

Monitoring

Conducting value analyses/assessments

Developing and maintaining financial controls on costs associated with ordering supplies, pharmaceuticals, capital equipment and services

Strategic Process: purchasing is moving from a clerical function towards a strategic process

Purchase Orders

A purchase order is a contractual, legally binding document that details the buyer’s terms for acquiring products, services, or equipment

There are 3 types of purchase orders:

1. Standard Order

2. Blanket Order

3. Open Order

Procurement or Purchasing Card: is a credit card linked to the departmental general ledger and allows purchases of goods and services without a requisition or purchase order.

Purchasing and Payments

Purchasing Terms and Conditions

Negotiations, contract negotiations many times, must be conducted with individual vendors to determine the specific items, prices, service levels and delivery terms and conditions.

Payment Terms and Conditions

There are a myriad of payment terms; the basic methods are:

1. Percent (%), Days, Net

2. COD: or Collect on Delivery

3. Pre-Pay

4. Capital Terms

FOB (Free on Board)

FOB (free on board) refers to the point of delivery for goods, products, and equipment from the supplier to the buyer.

FOB also determines the point at which title is passed from the supplier to the delivery site.

Determining when ‘ownership’ occurs is important when considering damage or theft

When damages occur before the FOB point, the supplier is responsible. When damages occur after the FOB point, the ordering party is responsible.

  Purchasing Requests to Make Buying Decisions

In many instances where new purchases are needed or existing purchases need more favorable conditions, price, shipping terms, fulfillment, etc..

The following are tools utilized in the purchasing process to bring data from suppliers to the buyer/purchaser to make purchase decisions.

requests for information (RFI)

requests for proposals (RFP)

requests for tender (RFT)

requests for quotation (RFQ)

Value Analysis

Value analysis is a process that determines the best and most economical procedures, products, equipment, or services that will reliably and technologically meet the needs of the user while reducing overall costs.

A value analysis is specific to the health organization as terms, conditions, strategies and business objectives will be different between health organizations.

This also includes physician, nurse, clinical staff and support staff, typically in that order of priority, preferences for supplies, pharmaceuticals, equipment and furnishings.

Value Analysis Steps

Step 1: Assess current product use and variations [establish current state]

Step 2: Establish quality specifications or best practice

Step 3: Analyze costs [all costs of ownership] and establish cost of use

Step 4: Develop recommendations and communicate action plan with rationale

Step 5: Implement action plan

Step 6: Communicate value analysis and success stories

Step 7: Re-evaluate progress regularly

Global Health Exchange (GHX)

In healthcare over 50% of medical and surgical items, such as cotton balls, are processed and transacted electronically between healthcare organizations and vendors by GHX (Global Health Exchange)

Transacting the Purchase

For a best practice when the supply item(s) will be ordered in large quantities, over a long period of time or when the cost of transactions with this vendor will be moderate to high, a contract should be established with this vendor to achieve the best pricing and service terms for ordering, receiving, returning, utilizing and maintaining our supply items.

Electronic Data Interchange (EDI)

EDI is a set of standards that collectively provide a common protocol or syntax for transacting business documents electronically.

In essence, EDI is to electronic commerce as grammar is to verbal communication – it is a set of rules and guidelines that are applied when developing and implementing software and services designed to transmit business documents electronically.

EDI provides a common “language” that enables businesses with dissimilar computer-based business systems to communicate with each other

Commonly used EDI Transaction Sets

Table 2-4

Reproduced from: TrueCommerce EDI Solutions, “EDI Overview: A Practical Guide to EDI and the TrueCommerce EDI Platform,” White Paper, Seven Fields, Pennsylvania, Retrieved from http://www.highjump.com/sites/default/files/Resources/WP-US-EDI.pdf, p. 4

The United Nations Standard Products and Services Code® (UNSPSC®)

An open, global, multi-sector standard for efficient, accurate classification of products and services.

The UNSPSC system is an efficient, accurate and flexible classification system for achieving company-wide visibility of spend analysis, as well as, enabling procurement to deliver on cost-effectiveness demands and allowing full exploitation of electronic commerce capabilities.

UNSPSC Code Set: Follow the Cotton Ball

Table 2-3

Data from http://www.gs1.se/globalassets/unspsc/unv151101.xlsx.

Barcoding

GS1 uses a system of standards to promote efficiency amongst organizations supply chain. GS1 has various systems of standards which include the GS1 identification keys, GS1 barcodes, GS1 EPCglobal, GTIN, GDSN, and eCOM.

The GS1 barcodes are made

up of subscript text with

numerical, symbols,

and alphabet data.

 

Figure 2-11

Most Up-to-Date Barcode

 

The GTIN, which stands for Global Trade Item Number, places barcodes on mainly pharmaceutical and medical devices and uses a barcode that is up to fourteen digits long.

Figure 2-12

Conclusion

This chapter has focused on acquiring the ‘technology of care’ within the healthcare supply chain.

Acquiring healthcare supply chain items includes the function of procurement that is made up of sourcing and purchasing.

Stakeholders play a significant role in this process.

In order to acquire supply chain items, healthcare organizations have an array of options that are available based on their mission, strategies, capabilities and partnerships.

Discussion Questions

Outline and explain the concept and process of sourcing in the healthcare supply chain.

Discuss and give examples of segmentation of supply chain items and the stakeholders involved with influence within each segmentation.

Relate, discuss and provide an example where the Value Chain integrates with healthcare supply chain sourcing and purchasing.

Distinguish the functional areas of vendor management in the context of the request for proposal and/or quote, and shipping terms.

Relate the sourcing of a medical/surgical item, such as cotton balls, to the identification codes and electronic data interchange catalogs.

Evaluate the benefits of improved sourcing with regard to outsourcing as compared to in-sourcing for healthcare supply chain operations and management in terms of stakeholders’ perceptions and incentives.

 

 

Exercises

What methods would you use for determining a demand forecast for cotton balls?

Where would you start to search for a supplier for cotton balls? What is the UNSPSC Code for a cotton ball?

How would you categorize supplies based on your health organization’s situation?

What would be the difference if you outsourced through a GPO and distributor versus insourcing through a manufacturer?

What considerations (such as volume needed, delivery terms, quality, cost, etc…) are important and why?

What considerations are important if you contracted with a vendor for cotton balls?

 

Journal

Define:

Intermediated Supply Chain:

Dis-intermediated Supply Chain:

Distributor:

Strategic Sourcing:

Supply Chain Management:

810 Transaction:

32 Electronic Catalog:

Medical/Surgical Supplies:

Pharmaceutical Supplies and Equipment:

Manufacturer:

Distributor:

Group Purchasing Organization (GPO):

 

Journal Continued

Answer the following questions with one (1) to three (3) sentences

What are the differences between an Intermediated and Dis-intermediated Supply Chain and give examples?

 

What do manufacturers, distributors and providers of care such as hospitals, health systems, physician offices want from a supply chain transaction and why?

 

Why are long term strategic sourcing relationships important to the health organization (consider the need for the ‘technology of care’)?

 

 

Search: Search items may give you great assistance in understanding the healthcare supply chain, provide the website/URL and provide a one paragraph summary of what you found.

GHX: http://www.ghx.com/

ANSI: http://www.ansi.org/about_ansi/overview/overview.aspx?menuid=1

 

Intercultural Communication Case Study

COMM  6019-­‐69,  75           Intercultural  Communication  Case  Study  Assignment       Due:  December  8,  before  10:00  p.m.   Value:  10%     LEARNING  OUTCOMES  ASSESSED:   1.  Compose  workplace  documents  including  emails,  letters,  and  a  research  report   2.  Analyze  an  audience  and  tailor  a  message  to  that  audience   3.  Apply  principles  of  grammar,  punctuation,  and  editing  appropriate  to  professional   writing   4.  Prepare  documents  according  to  basic  principles  of  formatting  and  visual   communication  in  various  written  documents   5.  Demonstrate  critical  thinking  skills  in  reading,  writing,  and  discussion     SCENARIO  &  TASK   Choose  one  of  the  following  scenarios  (see  below)  about  “Intercultural  Communication   Disasters”  and  pretend  that  this  was  an  occurrence  at  the  company  that  you  currently  work   for  as  a  manager.    Your  boss  has  asked  you  to  provide  a  case  study  analysis  memo  to  all   employees:     Include  the  following  sections  in  your  finished  case  study  in  the  form  of  a  memo:   Introduction:  Summarize  the  situation  with  objectivity  (no  mention  of  your  opinion)   (Approximately  1  paragraph)   Analysis:  Provide  an  analysis  of  the  situation.  What  went  wrong?  What  behaviors  or  errors   were  made  on  both  parties?  Who  was  at  fault  and  why?  Try  and  explain  some  of  the   cultural  differences  (Approximately  1  to  2  paragraphs)  *Remember  not  to  use  the  first   person  (no  “I”)   Conclusion  &  Recommendations:  How  could  this  occurrence  be  avoided  in  the  future?   What  recommendations  could  you  make  for  your  employees  so  they  might  avoid  this   situation  in  the  future?  (Approximately  2  paragraphs)  *Try  and  remain  objective  (refrain   from  using  “I”).  Use  references  to  support  your  recommendations  from  course  content   materials  in  Week  8)     EXPECTATIONS  &  FORMAT   Follow  the  block  format.  Create  a  memo  top  and  provide  all  the  necessary  information  in   the  four  fields.  Use  graphic  highlighting  as  necessary.  Follow  all  the  rules  of  effective   business  writing  discussed  in  this  class  so  far  and  refer  to  the  to  textbook  examples  (p.  201,   Figure  9.4)  of  the  appropriate  formatting  for  memos.     GRADING:  As  this  is  a  communications  course,  all  assignments  will  be  graded  on  content,   organization,  style  and  correctness.  See  rubric  on  FOL  for  more  details.

 

 

Cross  Cultural  Disaster  Scenarios  for  Case  Study       Scenario  1:  “Monsooned”   A  case  study  on  project  deadlines,  the  Indian  ‘yes’  and  high-­‐context  versus  low-­‐context   communication.     Rebecca  works  with  United  Technologies,  a  Chicago  based  company.  She  is  talking  on  the   phone  to  Abhinav,  the  manager  of  one  of  United  Technologies  vendors  for  customer  service   outsourcing.     Rebecca:   We  really  need  to  get  all  of  the  customer  service  representatives  trained  on

our  new  process  in  the  next  two  weeks.  Can  you  get  this  done?   Abhinav:   That  timeline  is  pretty  aggressive.  Do  you  think  it’s  possible?   Rebecca:   I  think  it  will  require  some  creativity  and  hard  work,  but  I  think  we  can  get  it

done  with  two  or  three  days  to  spare   Abhinav:   Ok.   Rebecca:   Now  that  our  business  is  settled,  how  is  everything  else?   Abhinav:   All’s  well,  although  the  heavy  monsoons  this  year  are  causing  a  lot  of  delays

getting  around  the  city.

Two  weeks  later…     Abhinav:   We’ve  pulled  all  of  our  resources  and  I’m  happy  to  say  that  60%  of  the

customer  service  representatives  are  now  trained  in  the  new  process.  The   remaining  40%  will  complete  the  training  in  the  next  two  weeks.

Rebecca:   Only  60%?  I  thought  we  agreed  that  they  all  would  be  trained  by  now!   Abhinav:   Yes  .  The  monsoon  is  now  over  so  the  rest  of  the  training  should  go  quickly.   Rebecca:   This  training  is  critical  to  our  results.  Please  get  it  done  as  soon  as  possible.   Abhinav:   I  am  certain  that  it  will  be  done  in  the  next  two  weeks.       Scenario  2:  “Jim’s  Mistake”   A  case  study  on  virtual  teams,  hierarchy,  and  direct  versus  indirect  communication  styles.     Based  in  Cleveland,  Ohio,  Jim  is  has  been  managing  a  software  development  team  in  Pune   for  the  past  two  years.  He  has  been  working  closely  with  Aruna,  the  Indian  team  leader,  to   develop  a  new  networking  program.  While  Jim  has  over  25  years  of  experience  in  software   development,  Aruna  knows  the  program  inside  and  out.   While  reviewing  his  work  from  the  previous  week,  Jim  discovers  that  he  made  a  mistake  in   the  programming  code.  He  notices  that  Aruna  corrected  his  error,  but  wonders  why  Aruna   did  not  bring  it  to  his  attention  so  that  he  could  avoid  delays  and  keep  from  making  the   same  mistake  in  the  future.

 

 

Scenario  3:  “Sandeep  is  out  of  the  office”    A  case  study  on  miscommunication  in  multicultural  teams.     Sandeep  has  just  joined  the  Banglore  office  of  a  New  York  based  MNC.  As  part  of  his   training  he  will  be  spending  3  months  in  the  US,  but  has  already  been  assigned  to  a  team   with  members  in  New  York,  Tokyo  and  Banglore.  Sarah,  the  New  York  based  project   manager,  has  scheduled  a  teleconference  meeting  for  Tuesday.  Sandeep  will  be  traveling  to   Delhi  to  get  his  US  visa  over  the  meeting  time.  Here’s  their  conversation…   Sarah:   Can  we  do  the  teleconference  tomorrow,  7  pm  for  you,  or  should  we  wait

until  you  get  back?   Sandeep:     Better  if  we  can  wait,  but  I  can  do  it  if  you  like  –  if  it’s  necessary.   Sarah:                  Do  you  want  to  postpone  it?  Tell  me,  yes  or  no?

Scenario  4:  “Brainstorming  in  Sweden”   A  case  study  on  miscommunication  in  multicultural  teams.     Assume  that  you’re  a  recently  hired  trainer  for  a  U.S.  company  that  has  a  new  branch  office   in  Sweden.  You’ve  been  sent  to  the  office  to  facilitate  the  training  of  new  employees.  After  a   fruitful  brainstorming  session  with  the  leadership  team,  you  ask  the  Swedish  head   manager,  Andreas,  to  appoint  a  contact  person  in  the  group  to  help  you  launch  the  training   project.  Andreas  turns  to  the  HR  manager,  Prasan,  who  is  from  India,  and  says  that  he  will   be  your  key  contact  from  here  on  out.   You  describe  the  process  you  want  to  follow  and  the  documents  you’ll  need  in  order  to  go   forward.  Then  you  ask  Prasan  if  you  can  expect  the  documents  by  the  next  day.     Hesitating,  Prasan  replies,  “Yes,  I  can  send  everything  to  you  by  the  end  of  the  day   tomorrow.”  His  boss  suddenly  intervenes:  “No,  that’s  not  going  to  happen.  You  know  you   have  a  lot  of  work  right  now  and  won’t  be  able  to  meet  that  deadline.”  Turning  to  you,  the   Swedish  manager  continues,  “You  can  expect  the  material  you  need  in  two  weeks.”  Prasan   looks  somewhat  embarrassed  but  nods  in  agreement.  Back  in  Andreas’s  office,  you  ask,   “What  just  happened?  Why  did  Prasan  agree  to  an  unrealistic  deadline?”  Andreas  explains   that  Prasan  wanted  to  save  face  by  giving  a  pleasing  answer.  Such  an  answer  would  keep   you  from  appearing  to  be  demanding  and  would  keep  him  from  appearing  to  be  slow.  “He   values  face-­‐saving  more  than  accuracy,”  the  Swede  says—implying  that  he  himself  does   not.  You  wonder  if  such  clashes  of  cultural  preference  could  be  handled  more  gracefully   than  the  one  you  just  witnessed.     _________________________________________________________________________________________________________

 

 

Scenario  5:    “Where  is  everyone”   A  case  study  on  meetings  in  Mexico     You  have  just  graduated  from  college  and  accepted  a  management  job  with  Acme   Corporation.  Acme  has  placed  you  in  one  of  its  Mexican  offices.  During  your  first  week  in   your  new  job,  you  decide  to  schedule  a  meeting  with  your  Mexican  employees.  The  meeting   is  scheduled  for  9:00  a.m.  on  Wednesday.  On  Wednesday  morning,  you  show  up  a  bit  early   to  prepare  for  your  meeting.  By  9:00  a.m.,  not  a  single  employee  has  arrived  for  the   meeting.  By  9:20  a.m.,  two  people  finally  show  up.  Not  until  9:45  a.m.  are  all  the  members   of  the  team  in  attendance.  What  has  happened?  You  are  confused,  frustrated,  and  feeling  a   bit  angry.         Scenario  6:  “An  intercultural  conversation:  clashing  cultural  concepts  on   the  job”     In  the  following  conversation,  American  businessman  Jim  Neumouth  is  applying  for  a  job  in   Japanese  businessman  Kietaro  Matsumoto’s  corporation,  located  in  Kyoto,  Japan.  Mr.   Neumouth  does  a  good  job  of  expressing  his  talents  and  experience.  In  the  United  States,  he   might  appear  to  be  the  ideal  candidate;  however,  to  Mr.  Matsumoto,  he  does  not  appear  to   be  a  team  player  because  he  may  disrupt  the  harmony  of  the  sales  teams       Kietaro:  So,  Mr.  Neumouth,  why  would  you  like  to  work  for  our  corporation?   Jim:  I  believe  I  have  the  necessary  skills  and  experience  for  this  position.  I’m  very   independent,   I  set  very  high  goals  for  myself,  and  I  believe  your  company  will  allow  me  to  pursue  them.   Kietaro:  What  do  you  mean  by  “goals”?   Jim:  I  have  very  high  sales  objectives.  I  try  to  reach  the  top  in  whatever  I  do.  One  of  my   goals  is  to  become  your  leading  salesperson.  For  example,  I  had  the  highest  percentage  of   sales  of  anyone  in  the  company  I  worked  for  in  the  United  States.  I  was  named  salesperson   of  the  year  in  2008.   Kietaro:  I  see,  that’s  very  impressive.   Jim:  Thanks.  Now,  I’d  like  to  expand  into  an  international  market,  and  I’d  like  to  bring  my   experience  and  motivation  to  your  company.  I  think  I  can  be  the  best  here,  too.

Basic English Test For SS

1) Which homework ____________?

2) You should read this novel — it’s been ……… recommended by all the critics.

3) Fiona is very angry ……… her boss’s decision to sack several members of staff.

4) Also, these poor ones ______________ getting help all the time or have been avoided for as long.

5) I can answer your question in a ___________________

6) Hey there! I just wanted to call and say ____ for having me over

7) No offence intended _______ I think you haven’t understood the problem correctly.

8) Hey I’m having trouble with this question. Please ________

9) It would be a ______ to help you with your question.

10) The teacher asked if ……… to bring our textbooks to class

11) I have great ______________ handling this type of assignment. ________ asap

12) I will not ________ my duty to assist you.

13) Did you really understand all _______ he said?

14) Investors ________ at the electronic billboard where bright green letters and numbers flow by on a black background.

15) Hey there. I’ll be home at 6. You will get your answers ___. Hope you find them ____

16) The Oval Office, _____ in the White House, is the office of the President of the United States.

17) That question looks interesting. _____ I help you with it?

18) Chairs _______ don’t have cushions are uncomfortable to sit on

19) I have started working on it and I will _______ it ASAP

20) If you are interested please _____ when you can

21) All your answers will be _____ by the deadline.

Branding Nordstrom & Market Segmentation

Week 3 Discussions: Each part must be at least 200 words. Clearly label each part and list references.

 

Part 1: Branding Nordstrom

After reading the article “Conservative Nordstrom to sell trendy Topshop fashions,” respond to the following:

· How does this partnership fit into Nordstrom’s current brand management strategy? Will it appeal to its target markets? How will it allow Nordstrom to differentiate itself from the competition?

· Is this a risky move for Nordstrom considering the downward sales trends for Topshop in the UK?

 

Part 2: Market Segmentation

What are the different levels of market segmentation? Synthesize the segmentation strategies that manufacturers of personal computers should implement to attract both the Gen Y and baby boomer generation to increase their purchases of computers. Are there some examples of companies that have already done a good job of marketing across generations?

Note:

Friendly reminder – a two-step process.  Cite your source and then recap the reference at the bottom of your posting.

Reference recap:

Finch, J. (2012). Managerial marketing [Electronic version]. Retrieved from https://ashford.content.edu

Citation should be (Finch, 2012) or if you include a page # (Finch, 2012, p. 53).

Required Resources:

Text

Finch, J. (2012). Managerial marketing [Electronic version]. Retrieved from https://ashford.content.edu.

Read the following chapters in Managerial marketing:

· Chapter 6: Market Segmentation and Target Marketing

· Chapter 7: Product Differentiation and Brand Positioning

· Chapter 8: Market Attractiveness and Competitive Strategies

Carr, A. (2013, April). What you don’t know about Apple. Fast Company, (174), 35-38. Retrieved from the EBSCOhost database.

Clifford, S. (2012, Jul 13). Conservative Nordstrom to sell trendy Topshop fashions. International Herald Tribune, 15. Retrieved from ProQuest

Recommended Resources 

Craven, R. (n.d.). The truth about marketing to women. Retrieved from http://www.marketingdonut.co.uk/marketing/marketing-strategy/the-truth-about-marketing-to-women

· The authors explore female buying power and how well male-dominated businesses can understand what women really want

Week 3 Discussions: Each part must be at least 200 words. Clearly label each part and list references.

Part 1: Branding Nordstrom

After reading the article “Conservative Nordstrom to sell trendy Topshop fashions,” respond to the following:

· How does this partnership fit into Nordstrom’s current brand management strategy? Will it appeal to its target markets? How will it allow Nordstrom to differentiate itself from the competition?

· Is this a risky move for Nordstrom considering the downward sales trends for Topshop in the UK?

 

Part 2: Market Segmentation

 

What are the different levels of market segmentation? Synthesize the segmentation strategies that manufacturers of personal computers should implement to attract both the Gen Y and baby boomer generation to increase their purchases of computers. Are there some examples of companies that have already done a good job of marketing across generations?

 

Note

Friendly reminder – a two-step process.  Cite your source and then recap the reference at the bottom of your posting.

Reference recap:

Finch, J. (2012).  Managerial marketing  [Electronic version]. Retrieved from https://ashford.content.edu

Citation should be (Finch, 2012) or if you include a page # (Finch, 2012, p. 53).

 

Required Resources:

Text

 

Finch, J. (2012).  Managerial marketing  [Electronic version]. Retrieved from https://ashford.content.edu.

Read the following chapters in  Managerial marketing :

· Chapter 6: Market Segmentation and Target Marketing

· Chapter 7: Product Differentiation and Brand Positioning

· Chapter 8: Market Attractiveness and Competitive Strategies

Article

Carr, A. (2013, April). What you don’t know about Apple. Fast Company, (174), 35-38. Retrieved from the EBSCOhost database.

Clifford, S. (2012, Jul 13). Conservative Nordstrom to sell trendy Topshop fashions. International Herald Tribune, 15. Retrieved from ProQuest

Recommended Resources 

Article

Craven, R. (n.d.). The truth about marketing to women. Retrieved from http://www.marketingdonut.co.uk/marketing/marketing-strategy/the-truth-about-marketing-to-women

· The authors explore female buying power and how well male-dominated businesses can understand what women really want