advertising plan 217

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For this assignment you will create an advertising plan, only for the topics listed. The length of each topic will be listed.

Use size 12 font, double space and use proper grammar and spelling throughout the paper. No plagiarism, the Professor will check. Only original work.

You can obtain additional information from the book publishers website at: http://highered.mcgraw-hill.com/sites/0078028957/student_view0/chapter1/index.html

The advertising plan will be on: Grant Park Music Festival – http://www.grantparkmusicfestival.com/

  1. Advertising Objective and Target Market – 1.5 pages

    1. Market segmentation and the marketing mix

      1. Define market segmentation and describe its purposes

      2. Explain the target marketing process

      3. Show how IMC is used with the product element in marketing

      4. Illustrate how IMC is used with the price element in marketing

      5. Review how IMC is used with the place element in marketing

      6. Discuss how IMC is used with the communication element in marketing

    2. Planning media strategy: disseminating the message

      1. Describe how a media plan helps accomplish a company’s marketing and advertising objectives

      2. Explain the importance of creativity in media planning

      3. Define reach and frequency and debate the controversy surrounding the concept of effective frequency.

      4. Discuss how reach, frequency, and continuity are related

      5. Calculate gross rating points and cost per thousand

      6. Name some of the secondary research sources available to planners and describe how they are used

      7. Describe different types of advertising schedules and the purpose for each

  2. One radio or video commercial – 1 page

    1. Using electronic media: television and radio

      1. Describe the advantages and drawbacks of broadcast television as an advertising medium.

      2. Discuss the advantages and drawbacks of cable television as an advertising medium and explain how it differs from broadcast television

      3. Explain the process of buying cable and broadcast TV time

      4. Evaluate the different types of television advertising available

      5. Describe the process of TV audience measurement

      6. Discuss the main factors to consider when buying television time

      7. Analyze the pros and cons of using radio in the creative mix

      8. Explain the major factors to consider when buying radio time

  3. Promotional Mix Objective (pick 2) – 1.5 pages

    1. Relationship building: direct marketing, personal selling, and sales promotion

      1. Define direct marketing and explain its role in IMC

      2. Distinguish personal selling from other forms of IMC

      3. List the activities that constitute sales promotion, including push and pull tactics, and explain their roles in IMC.

 

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Create a mind map that describes nursing theory, models, and frameworks

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Create a mind map that describes nursing theory, models, and frameworks

Create a mind map that describes nursing theory, models, and frameworks using the tool bubbl.us.
Distinguish the characteristics of the following:
Theories Models Frameworks
Identify the relationships each has to nursing science and the nursing profession.
Use a minimum of 4 scholarly references to support your content and cite them within the body of the mind map. REFERENCES should be between 2010 to 2015.

 

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week 5 bu 329 assignment 1

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Unit 5 Assignment 1

Submit Assignment

  • Due Sunday by 11:59pm
  • Points 75
  • Submitting a text entry box or a file upload

Instructions

Sarah has been with GHG Corporation for about a month. As part of her initial month with the firm, she has witnessed some bad practices within the projects that are currently underway. Many bad behaviors and difficulties are apparent within them. Sarah has been asked to develop a plan to address these areas and discuss how this will fix some of the challenges seen in past projects. Sarah knows you are taking this course, and has asked you for your help in developing this plan, and addressing these challenges.

Students should review the areas of the unit that discuss managing remote teams, as well as how we manage the process of dealing with difficult people. Using this information and these techniques, each student should develop a plan for use in a project to help avoid these challenges.

Each plan should cover:

  • The general process used within the project to keep all remote team members showing good behavior, rather than bad.
  • How the project team will identify bad behaviors and what steps will be taken to address them.
  • The communication plan should also contain elements within it to discuss how the team and its leadership will address the remote team members within the team as the project is being completed.

Estimated time to complete: 8 hours

Rubric

BU329 Unit 5 Assignment 1

BU329 Unit 5 Assignment 1
Criteria Ratings Pts

This criterion is linked to a Learning OutcomeTopic
7.5 pts

Level 5

Identifies a creative, focused, and manageable topic clearly addressing important points.

 6.75 pts

Level 4

Identifies a manageable topic that addresses important points.

 6.0 pts

Level 3

Identifies a focused topic that addresses important points.

 5.25 pts

Level 2

Identifies a topic that while doable, is too narrowly focused.

 4.5 pts

Level 1

Identifies a topic that is far too general and wide-ranging as to be doable.

 0.0 pts

Level 0

Does not clearly identify a topic or identifies a topic that is not relevant to the assignment.

7.5 pts

This criterion is linked to a Learning OutcomeExisting Knowledge, Research, and/or Views
7.5 pts

Level 5

Uses in-depth information from relevant sources representing multiple points of views (3 or more) or research aspects (3 or more).

 6.75 pts

Level 4

Describes in-depth information from relevant sources representing at least two points of view or research aspects.

 6.0 pts

Level 3

Explains information from relevant sources representing at least two points of view or research aspects.

 5.25 pts

Level 2

Relates information from relevant and irrelevant sources. No clear point of view(s) of approach(s) are identified.

 4.5 pts

Level 1

Tells information from irrelevant sources representing a single point of view or does not identify points of view or approaches

 0.0 pts

Level 0

Information is irrelevant to the topic. No clear point of view/approaches.

7.5 pts

This criterion is linked to a Learning OutcomeContentBU329-CO3
18.5 pts

Level 5

Demonstrates the ability to construct a clear and insightful problem statement/thesis statement/topic statement with evidence of all relevant contextual factors.

 16.65 pts

Level 4

Demonstrates the ability to construct a problem statement, thesis statement/topic statement with evidence of most relevant contextual factors, and problem statement is adequately detailed

 14.8 pts

Level 3

Begins to demonstrate the ability to construct a problem statement/thesis statement/topic statement with evidence of most relevant contextual factors, but problem statement is superficial.

 12.95 pts

Level 2

Demonstrates a limited ability in identifying a problem statement/thesis statement/topic statement or related contextual factors.

 11.1 pts

Level 1

Demonstrates the ability to explain contextual facts but does not provide a defined statement.

 0.0 pts

Level 0

There is no evidence of a defined statement.

18.5 pts

This criterion is linked to a Learning OutcomeAnalysisPRICE-I
18.5 pts

Level 5

Organizes and compares evidence to reveal insightful patterns, differences, or similarities related to focus.

 16.65 pts

Level 4

Organizes and interprets evidence to reveal patterns, differences, or similarities related to focus.

 14.8 pts

Level 3

Organizes and describes evidence according to patterns, differences, or similarities related to focus.

 12.95 pts

Level 2

Organizes evidence, but the organization is not effective in revealing patterns, differences, or similarities.

 11.1 pts

Level 1

Describes evidence, but it is not organized and/ or is unrelated to focus.

 0.0 pts

Level 0

Lists evidence, but it is not organized and/ or is unrelated to focus.

18.5 pts

This criterion is linked to a Learning OutcomeConclusion
7.5 pts

Level 5

Assembles a conclusion that is a logical interpretation from findings.

 6.75 pts

Level 4

Constructs a conclusion that is logical from inquiry findings.

 6.0 pts

Level 3

Identifies a conclusion specifically from and responds specifically to the findings.

 5.25 pts

Level 2

Produces a general conclusion that, because it is so general, also applies beyond the scope of the inquiry findings.

 4.5 pts

Level 1

States an ambiguous or unsupportable conclusion from findings.

 0.0 pts

Level 0

States an illogical conclusion from findings.

7.5 pts

This criterion is linked to a Learning OutcomeLimitations and Implications
7.5 pts

Level 5

Insightfully discusses in detail relevant and supported limitations and implications.

 6.75 pts

Level 4

Examines relevant and supported limitations and implications.

 6.0 pts

Level 3

Discusses relevant and supported limitations and implications.

 5.25 pts

Level 2

Presents relevant and supported limitations and implications.

 4.5 pts

Level 1

Presents limitations and implications, but they are unsupported.

 0.0 pts

Level 0

Presents limitations and implications, but they are irrelevant.

7.5 pts

This criterion is linked to a Learning OutcomeWriting
4.0 pts

Level 5

The paper exhibits a excellent command of written English language conventions. The paper has no errors in mechanics, grammar, or spelling.

 3.6 pts

Level 4

The paper exhibits a good command of written English language conventions. The paper has no errors in mechanics, or spelling with minor grammatical errors that impair the flow of communication.

 3.2 pts

Level 3

The paper exhibits a basic command of written English language conventions. The paper has minor errors in mechanics, grammar, or spelling that impact the flow of communication.

 2.8 pts

Level 2

The paper exhibits a limited command of written English language conventions. The paper has frequent errors in mechanics, grammar, or spelling that impede the flow of communication.

 2.4 pts

Level 1

The paper exhibits little command of written English language conventions. The paper has errors in mechanics, grammar, or spelling that cause the reader to stop and reread parts of the writing to discern meaning.

 0.0 pts

Level 0

The paper does not demonstrate command of written English language conventions. The paper has multiple errors in mechanics, grammar, or spelling that cause the reader difficulty discerning the meaning.

4.0 pts

This criterion is linked to a Learning OutcomeAPAPRICE-I
4.0 pts

Level 5

The required APA elements are all included with correct formatting, including in-text citations and references.

 3.6 pts

Level 4

The required APA elements are all included with minor formatting errors, including in-text citations and references.

 3.2 pts

Level 3

The required APA elements are all included with multiple formatting errors, including in-text citations and references.

 2.8 pts

Level 2

The required APA elements are not all included. AND/OR there are major formatting errors, including in-text citations and references.

 2.4 pts

Level 1

Several APA elements are missing. The errors in formatting demonstrate limited understanding of APA guidelines, in-text-citations, and references.

 0.0 pts

Level 0

There is little to no evidence of APA formatting. AND/OR there are no in-text citations AND/OR references.

4.0 pts

Total Points: 75.0

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public organisation analysis 1

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Unit 3 Individual Project

Concern among the public sector is the demand for public organizations to be transparent about their budgets and spending habits. You have been scheduled to conduct a presentation for the State Budgeting Committee about the type of budget that the organization operates under. Identify the type of public organization for which you work, as well as what types of services, goods, or activities the organization provides to the public. Identify the size and scope of the organization.

Construct a budget using Excel that will provide a breakdown of the various budget items. Copy and paste the Excel spreadsheet of your budget into a Word document. Finally, explain how the budget is made available to the public for review. For example, is the budget made available at public meetings, on a special request, published in a newsletter, on the organization’s premises during regular business hours, via the organization’s Web site, or by some other means? If the budget is not available for the public to review, explain why. Furthermore, are there any provisions in place regarding the budget being made available for public view? Explain in detail.

Assignment Guidelines

  • Address the following in 750–1,000 words:
    • Identify the type of public organization for which you work, as well as what types of services, goods, or activities the organization provides to the public. Identify the size and scope of the organization.
    • Construct a budget using Excel that will provide a breakdown of the various organizational budget items.
      • Copy and paste the Excel spreadsheet of your budget into a Word document.
    • Is the budget made available to the public for review?
      • If yes, explain how in detail.
      • If no, explain in detail why it is not.
    • Are there any types of provisions in place regarding the budget being made available for public view? Identify and explain.
  • Be sure to reference all sources using APA style.

 

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