Close Analysis

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For your Term Paper, you must choose a contemporary issue and two professionally written articles on opposing sides of the issue and them perform close analyses.  These close analyses are intended to help you clarify the chosen commentaries for this term paper. I I will grade these analyses primarily on the detail and completeness of the analysis as explained in Chapter Four of your textbook.  You must provide a copy of the commentaries that you have labeled the language elements as done in Chapter 4.  Use the abbreviations as used in the textbook.

Thus this assignment requires the following:

1. In no more than one page, double-spaced, summarize the first chosen article.

2. In no more than one page, double-spaced, summarize the second article for your paper.

3. In no more than one page, double-spaced, explain as succinctly and completely as possible the contemporary issue for this paper.

4. A copy of your first article within which you will perform the labeling.

5. A copy of your second article within which you will perform the labeling.

Thus you will submit via Canvas 5 documents containing your close analyses and explanation by the scheduled due date (see syllabus).

As with all written assignments, Veracite will automatically check for originality of work.

Written Responses – Mar 2021

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Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together.

At its most basic level, Integrated Marketing Communications (IMC) means integrating all the promotional tools, so that they work together in harmony.

Promotion is one of the Ps in the marketing mix. Promotions has its own mix of communications tools.

All of these communication tools work better if they work together in harmony rather than in isolation. Their sum is greater than their parts providing they speak consistently with one voice all the time, every time.

Although Integrated Marketing Communications requires a lot of effort it delivers many benefits. It can create competitive advantage, boost sales and profits, while saving money, time and stress.

IMC wraps communications around customers and helps them move through the various stages of the buying process. The organization simultaneously consolidates its image, develops a dialogue and nurtures its relationship with customers.

Un-integrated communications send disjointed messages which dilute the impact of the message. This may also confuse, frustrate and arouse anxiety in customers.

For this assignment, watch the following video on Prioritizing Marketing Communications:

Pick a company and research three marketing promotions for the same product or service for this company.

Include the following in your paper:

Name of the company
A description of what the organization is selling or promoting in the marketing promotion
Explain each of the three marketing promotions:
For each marketing promotion, what was the promotional strategy (Commercial, radio commercial, billboard, a flyer, mail, email, YouTube video, magazine article, etc.)?
Do each of the marketing promotions seem to be marketing to the same target market? Please explain your yes or no response.
Do all three of the marketing promotions have an integrated (consistent) message? Please explain your yes or no response.
The APA-style paper should be one-full page (See Template under Week 1 Resources). Paragraph headings could be included (not required)

Statistics on Culture and Parenting

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Identify one common thread you see in Table 1 that shows how different cultures view good behavior.
Identify one common thread you see in Table 2 that shows how different cultures view bad behavior.
Compare two cultural groups in either Table 1 or 2 that seemed to have a preference for different behaviors.
Discuss why some values might be more important to some cultures, than others. Please use the text or an outside source to support your thinking.

Immigration Policy: the Asian American immigrant experience.

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Write a letter to a public official on a case study. Letters are submitted to elected officials and other policymakers in order for individuals to present their position on an issue.
You are to assume the role of an advocate from a non-profit organization and address your memo to the cases protagonist
Must provide analysis and recommendations on why the protagonist should enact or veto the proposed policy.
DO NOT need to summarize the case or give a lot of background info.
You may integrate material from your own previous experience and intuition, and from theory developed for this and other courses.

Case Study: Immigration Policy
Protagonist: US
Senator for New York,
Kristen Gillibrand 

Additional information: https://www.youtube.com/watch?v=6iLohJ5s-gA&list=WL&index=28&t=236s